The goal of the environmental action is the environmental protection cooperation development, the formation of environmental responsibility of young people and support for the environmental volunteer movement.
The event was organized by the Committee on Environmental Management, Environmental Protection and Environmental Safety of the Government of St. Petersburg. The functions of the operator of the action "Clean Shore" are performed by the State Unitary Enterprise SC Mineral.
Для участников акции был организован просветительский квест, состоящий из 17 станций, каждая из которых посвящена одной из целей устойчивого развития.